A hospitality company founded by Jerry Jones, billionaire owner of the NFL's Dallas Cowboys, is set to partner with the Oklahoma-based Cherokee Nation.
Jerry Jones Jr.: Building the Brand, the Team, and the Legends
Legends Hospitality, yet another one of Jones' well-known and highly successful businesses, has teamed with Cherokee Nation Businesses to see the plans through to completion. We are committed to earning the letters of support from local elected officials and look forward to unveiling our plans to the community in the near future. Legends was founded on the principle of creating a superior guest experience during game day and we look forward to bringing that expertise to the state of Arkansas. Sports and gambling have long gone hand-in-hand, and the Cowboys' Hall of Fame owner isn't simply content to attack it from the franchise side of the equation. It's interesting to see such a rapid turn of events following a war that occurred right on the Cowboys' front porch, when the NFL shut down two consecutive attempts from former quarterback Tony Romo to launch the National Fantasy Football Convention, and further drove home the point they wanted nothing to do with anything that could be tied to sports gambling. He knows just how profitable the industry has been and will continue to be, and he'll now dip his other foot into the pool to reel in more chips.{/INSERTKEYS}{/PARAGRAPH} {PARAGRAPH}{INSERTKEYS}Jerry Jones wants more. That led to Romo and NFFC filing suit against the league, which has since been resolved in the league's favor. The third and final one will include retail, dining and hotel options. Nine short months later, Jones is working to build one in Arkansas, a state he has very real affection toward after spending most of his childhood and young adulthood in the state, which includes having graduated from the University of Arkansas. On the other hand, the second will focus on incorporating entertainment amenities. D uring that entire ordeal, the NFL was also working to get approval for the Raiders' move from Oakland to Las Vegas, in an ironic twist of the proverbial knife. As far as the league's opinion on all of this, while they're allowed to have one, they're no longer allowed to enforce it. The ruling blew open the doors for NFL teams to get in on the action, and the run on being the first to the table has already begun. The location for the casino development is planned for Russellville, Arkansas on approximately acres off Interstate 40 along Nob Hill Road between Weir Road on the west and Alaskan Trail on the east. When it comes to his business-savvy and how proficient he's become at turning his billions into more billions, the Dallas Cowboys' owner is as far from complacent as you'll see.